© 2008-2010 David A. Baldwin, Dave Baldwin Consulting. All rights reserved.
Knowledge
Process
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Site updated January 26, 2010
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The most intelligent way to
promote your product or
service. Sell your value
proposition to your audience
with respect and reason.

Dave Baldwin designs and
writes white papers that
appeal to the customers you
want to do business with.  

Contact Dave to discuss how
he can help you tell your
story.
Dave Baldwin applies  
disciplined methods and
a strategic approach to
professional projects. He
has skillfully used his
expertise to create  
successful business and
technical solutions across
a variety of fields.
Dave has broad experience designing
information products and business
processes for the telecommunications,
manufacturing, software, state and
federal government, and financial
services industry sectors.

More About Dave Baldwin
Business Process Design
The Pursuit of Consistent High Performance
Business processes are the means by which
work is accomplished. Models of business
processes communicate the most effective way
to perform a function or task based on best
practices or operational experience.
The Drive for Business Process Improvement
Change and competition relentlessly pressure organizations to
show better results every day.

In economically bad times, when money is tight, companies seek to
make their organizational operations more efficient. In good times,
organizations seek to expand and explore new markets. In both
situations, business process improvement offers a path to new
efficiencies and increased productivity.

The Organization as a System
In recent years, a variety of influential thought leaders have
contributed to a systems perspective of organizations. This view
acknowledges that every organizational activity is connected and
each activity is represented by a standard, repeatable process.

This perspective of systems dynamics as applied to organizations
puts emphasis on people and business results using models and
feedback interactions to understand and optimize business activity.
Information technologies are employed to enable processes and
enhance interactive communications, but are not allowed to dictate
process operations.

Learn More...
Information Development
Delivering Information Audiences Want and Organizations Need
Professional communication focuses on written,
oral and visual information in a workplace
context. It addresses the way information
products are created, managed, distributed
and consumed to achieve specific goals.
Life Cycle of Information Development
Successful management of information requires planning, designing,
developing, distributing and maintaining information products in  
effective ways to meet the needs of diverse audiences. These
products must target business, technical and organizational
objectives with precision.

Systems of Information Products
Critical knowledge is most effectively made available through
systems of information products that interact and support each
other for maximum audience advantage. Information is managed
and delivered in ways that are meaningful and useful, not just
driven by a technology.

Communicating with Effective Information Products
Communication using well-designed information products drives
knowledge across the organization and beyond. Investors,
customers and employees alike depend on the knowledge you
provide to understand your business and make appropriate
decisions.

Learn More...
Balancing the
Equation
People, Process &
Technology
Most experts now recognize
that every project, every
solution, must pay
appropriate attention to the
issues of people, process and
technology to reach a
successful conclusion as a
complete project or solution.

Going a step further, the
proper balancing of this
equation requires that these
issues be addressed equally
and in the order given.

Many organizations do just
the reverse. They pay
attention to the technology
needs first, believing that
technology is always most
important -- the silver bullet
solution to every problem.

They then give a nodding
acknowledgement to the
need for process as it fits
with the technology.

Finally, they often leave
people, the humans who will
use the solution, off the
radar entirely, typically with
contempt.

This "technology first"
attitude famously leads to
the failure of projects after
wasting untold dollars and
forgetting the original
purpose of the project.

People, including investors,
customers and employees,
are always the reason a
project is undertaken. By
meeting the needs of these
parties, the true business
need is met.

Process is the way people
accomplish the tasks needed
to satisfy the business need.
Process must be designed
with this end in mind and be
totally technology agnostic.

Technology must only be
used to enable, facilitate or
automate the process. If
technology is put first, the
process may only be
haphazardly implemented, if
at all.

The needs of users, those
people who take action to
satisfy business needs, are
too often left to the mercy of
inappropriately implemented
technology.

Addressing the needs of
people, process and
technology,
in that order, is
the only way to ensure the
outcome of a project or
solution will serve the real
needs of an organization.

Managers, particularly senior
managers, always must be
aware of what business
needs projects actually meet
vs. their cost, both financially
and in terms of organization
impact.
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